Competition analysist

Competition analysist

Competition analysist

To map the competitive landscape, I reviewed existing iOS and Apple Watch productivity apps and grouped them by type giving me a clearer picture of what's already out there in terms of features and interface patterns. The goal: spot the gaps worth solving.


To map the competitive landscape, I reviewed existing iOS and Apple Watch productivity apps and grouped them by type giving me a clearer picture of what's already out there in terms of features and interface patterns. The goal: spot the gaps worth solving.


> Over 50% of participants use paper planners.

> All have tried at least one app for scheduling tasks.

> Many experience difficulties in prioritizing their goals.

> Challenging to achieve goals near menstruation period.

> There is a prevalent lack of work-life balance.

> Many suffer from sleep deprivation.

> Need for assistance in improving scheduling systems.

  1. Current app experience

  2. Customisation needs

  3. Challeanges with exsisting apps

  4. Impact on Efficiency i productivity

  5. Future Expectations

  6. Factors which influence efficiency

  7. Habits and goals



To gather more insights, I conducted 9 interviews

(6 female, 3 male, age 24-36).

To gather more insights, I conducted

9 interviews

(6 female, 3 male, age 24-36).

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a b c d e f g h i j k l m n o u p r s t u v w x y z

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User Flow

User Flow

Managing your own schedule demands a rare balance of discipline and flexibility one that looks different for everyone. Working in an environment where people constantly struggled with time management, despite having full freedom over their day, made me wonder: could software actually help?


Most productivity apps miss a crucial variable biology. They ignore individual cognitive rhythms and the hormonal differences between men and women, leaving users to schedule deep work at the wrong time of day and wonder why nothing gets done.

Experiments

A productivity tracker which integrates chosen applications and predict your efficiency for a day or week. It considers factors like sleep, movement, set up goals and many more to give you personalised advice. Mobile app can also connect with a smartwatch.

Concept

MockUps

Over two months, the project evolved significantly. What started as a simple task planner shifted direction after user testing and competitive research made one thing clear — the market doesn't need another generic to-do app. What's missing is a tool that helps users understand their own productivity rhythms

and schedule tasks around them. Over time, the app learns from habits and patterns to suggest smarter schedules, with Apple Watch integration adding another layer of utility.


The project taught me a lot — from evaluating competing apps to getting deep into Framer's technical side. It's not finished; I'm planning to keep building and see where it goes.

Learnings

Over two months, the project evolved significantly. What started as a simple task planner shifted direction after user testing and competitive research made one thing clear — the market doesn't need another generic to-do app. What's missing is a tool that helps users understand their own productivity rhythms

and schedule tasks around them. Over time, the app learns from habits and patterns to suggest smarter schedules, with Apple Watch integration adding another layer of utility.


The project taught me a lot — from evaluating competing apps to getting deep into Framer's technical side. It's not finished; I'm planning to keep building and see where it goes.

Learnings

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