Products
Products
MailerLite
FreshMail
MessageFlow
MailerLite
FreshMail
MessageFlow
Overview
At Vercom I worked across three products — FreshMail, MailerLite and MessageFlow. My work spanned UX research, design system development, component redesigns and usability testing. A key milestone was contributing to the FreshMail → MailerLite migration — one of the largest tech acquisitions in Polish history, valued at 345 million PLN.
I had the pleasure of working for Vercome for 15 months, during which I accomplished a variety of tasks. My contributions ranged from creating a design system to enhance clear communication with our customers, conducting market research, redesigning key components, and performing extensive testing. Additionally, I occasionally supported marketing efforts and facilitated various meetings and workshops. My main product was FreshMail which later on we were migrating to MailerLite (purchased by Vercom for 345 million PLN. It was one of the largest transactions carried out by a technology company from Poland). Occasionally, I supported MessageFlow on early stages for example with UX Audit, process design and login/sign in pages.
Team
Product Owners
Product Manager
Developers
Designer (me)
Role
UX Design
UI Design
UX Research
Strategy
Vercom is a cloud-based communications platform that enables businesses to engage customers through multiple channels, including SMS, email, push notifications, instant messaging. Their solutions streamline and automate customer communication, helping companies enhance engagement and optimize marketing efforts.
Vercom is a cloud-based communications platform that enables businesses to engage customers through multiple channels, including SMS, email, push notifications, instant messaging. Their solutions streamline and automate customer communication, helping companies enhance engagement and optimize marketing efforts.
Inter
Semibold Regular Light
#FFFFFF
#ACD037
#7378A6
#2F302F
#D9D9D9
#EAEAEA
#FBE94F
Typography and colours
A B C D E F G H I J K L M N O P
R S T U W X Y Z
a b c d e f g h i j k l m n o p
r s t u w x y z
Net worth
2.48 billion PLN
43% growth since 2023
II. Pricing model
Why: Daily customers questions. Lack of understanding that subscription is connected with support plans.
Why: When I joined FreshMail, we prioritized redesigning the sign-in and sign-up page to address user confusion and ensure compliance with WCAG accessibility standards. Our focus was on enhancing both the visual design and the messaging to create a clearer, more user-friendly experience.
IV. Log in/ Sign in
Why: We decided to create a separate view that provides a step-by-step guide for the migration process. This view allows users to see which elements they can transfer to the new platform, track their progress, and understand the benefits of completing each step.
III. Migration to MailerLite
Result: Presenting subscriptions and support plans as steps gave users clarity how model works. They were well informed how much they will pay after trial version. So far, customer service was not reporting requests about this part from new clients.
II. Princing model
Google Analitics
Migration Tab
Created from scratch in response to the emerging need, currently used by customers for data migration. The most frequent feedback from customers who have migrated their accounts: "The panel is easy and simple to use."
Payments Tab + Navigation Changes
The project was initiated in response to customer needs – there has been a significant decrease in inquiries to the Customer Service Department regarding where payments can be made. In the last 3 months, there have been no reports of difficulties finding the tab.
The introduction of the "$" (payments) icon in navigation has reduced the customer’s path to the plan and invoice panel by 4 times, and the banners regarding current invoices on the dashboard have shortened the user path to paying invoices 5 times compared to the old process. Additionally, 5 times more users are paying invoices through the banner option than those using the full path.
Dashboard
A response to user needs, applicable to every app user. After implementing additional improvements in subscription explanations, there was about a 70% reduction in customer service inquiries, and users found it easy to navigate to the details of the purchased service.
Moderation Panel
90% user satisfaction and 100% of the team. Improved teamwork efficiency, and the display of the most necessary data.
Team
Product Owners
Product Menager
Developers
Designer (me)
Role
UX Design
UI Design
UX Research
Strategy
Net Worth
2.48 billion PLN
43% growth since 2023
II. Princing model
Why: Daily customers questions. Lack of understanding that subscription is connected with support plans.
Google Analittics
IV. Log in/ Sign in
Why: When I joined FreshMail, we prioritized redesigning the sign-in and sign-up page to address user confusion and ensure compliance with WCAG accessibility standards. Our focus was on enhancing both the visual design and the messaging to create a clearer, more user-friendly experience.
Inter
Semibold Regular Light
A B C D E F G H I J K L M N O P
R S T U W X Y Z
a b c d e f g h i j k l m n o p
r s t u w x y z
#FFFFFF
#D9D9D9
#EAEAEA
#7378A6
#2F302F
#FBE94F
#ACD037
Migration Tab
Created from scratch in response to the emerging need, currently used by customers for data migration. The most frequent feedback from customers who have migrated their accounts: "The panel is easy and simple to use."
Payments Tab + Navigation Changes
The project was initiated in response to customer needs – there has been a significant decrease in inquiries to the Customer Service Department regarding where payments can be made. In the last 3 months, there have been no reports of difficulties finding the tab.
The introduction of the "$" (payments) icon in navigation has reduced the customer’s path to the plan and invoice panel by 4 times, and the banners regarding current invoices on the dashboard have shortened the user path to paying invoices 5 times compared to the old process. Additionally, 5 times more users are paying invoices through the banner option than those using the full path.
Dashboard
A response to user needs, applicable to every app user. After implementing additional improvements in subscription explanations, there was about a 70% reduction in customer service inquiries, and users found it easy to navigate to the details of the purchased service.
Moderation Panel
90% user satisfaction and 100% of the team. Improved teamwork efficiency, and the display of the most necessary data.