Why: We decided to create a separate view that provides a step-by-step guide for the migration process. This view allows users to see which elements they can transfer to the new platform, track their progress, and understand the benefits of completing each step.
III. Migration to MailerLite
Result: Presenting subscriptions and support plans as steps gave users clarity how model works. They were well informed how much they will pay after trial version. So far, customer service was not reporting requests about this part from new clients.
II. Princing model
Some key data from FreshMail and MailerLite migration after the implementation of my UX/UI solutions demonstrate significant improvement. These changes directly contributed to the streamlined workflow and a notable reduction in user errors.
Migration Tab
Created from scratch in response to the emerging need, currently used by customers for data migration. The most frequent feedback from customers who have migrated their accounts: "The panel is easy and simple to use."
Payments Tab + Navigation Changes
The project was initiated in response to customer needs – there has been a significant decrease in inquiries to the Customer Service Department regarding where payments can be made. In the last 3 months, there have been no reports of difficulties finding the tab.
The introduction of the "$" (payments) icon in navigation has reduced the customer’s path to the plan and invoice panel by 4 times, and the banners regarding current invoices on the dashboard have shortened the user path to paying invoices 5 times compared to the old process. Additionally, 5 times more users are paying invoices through the banner option than those using the full path.
Dashboard
A response to user needs, applicable to every app user. After implementing additional improvements in subscription explanations, there was about a 70% reduction in customer service inquiries, and users found it easy to navigate to the details of the purchased service.
Moderation Panel
90% user satisfaction and 100% of the team. Improved teamwork efficiency, and the display of the most necessary data.