As a startup with big ambitions, Morrow Batteries is simultaneously working on advancing next-generation technology and constructing one of Europe’s largest battery factories in Arendal. The company has attracted a world-class team of researchers and experts, supported by both national and international financial and political partners.

We have big ambitions and numerous target audiences to address, with messages that are often technically complex. It was crucial for us to get help in clarifying our brand and messaging, and in this process, we wanted to collaborate with an agency strong in strategy, communication, and design, said Naja Boone, Marketing and Communications Director at Morrow Batteries.

Rooted in the process of discovery and its outcomes, the concept is inspired by academic research. It amplifies the nuances of typesetting found in academic journals, lab notebooks, and the visual moments of chaos and order of the lab. The expression feels human, both by its inspiration and execution.