Role: Research + UX
Hideaway
Connect with local guides, find unique events and hidden spots, leave reviews and gather coins to exchange for travel discounts, save events in your travel calendar
PROBLEM
Travellers often miss out on local attractions and experiences that are not well advertised.
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SOLUTION
Mobile app that connects travellers with local guides, events, and attractions, offering unique experiences.
Users can rate and review these experiences, which will help others in planning their trips.
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"I love using local guides because they offer a personal touch and insider knowledge. However, finding trustworthy guides can be challenging without reliable reviews."
Interviews
I interviewed 7 travellers (4 male and 3 female), age: 24-35.
"I often find out about local festivals or unique tours after they’ve ended. Having a centralized app with real-time updates would be incredibly helpful."
User persona
Thoughts and attributes
I enjoy exploring offbeat and unique activities
Connecting with locals enriches my travel experiences
I value recommendations from like-minded travelers
Finding hidden gems gives me a sense of accomplishment
Sharing my travel experiences helps others discover new places
Language should not limit my ability to explore
I appreciate convenient and user-friendly booking options
Personalization is important when planning my itinerary
Nathan Johnson
Age: 34
Job: Software developer
Occupation: Digital nomad
Quote: ‘’Always ready for next adventure’’
Challenges and pain points
Lack of information about local attractions and experiences
Difficulty finding reliable reviews and ratings
Limited availability of online booking options
Overwhelmed with too many choices and options
Not enough time to visit all desired attractions
Missing out on hidden gems due to lack of advertising
Feeling disconnected from the local culture and community
Managing expenses and staying within budget while exploring
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