Dominika Krysztofińska | UX & Product Design Portfolio

2024 | UX/UI + Research

Local guides. Hidden spots. Real rewards. Discover places worth visiting, share your own finds, and earn coins redeemable for travel discounts.

Hide.away

Challenge

There's a gap between being a tourist and truly experiencing a place. Too many travellers leave without ever discovering the culture, people, and moments that make a destination unique.

Solution

A travel app designed to help people explore cities like locals. Users can discover guides, events, and hidden attractions — then share reviews to help fellow travellers plan better trips.

Solution

Mobile app that connects travellers with local guides, events, and attractions, offering unique experiences. Users can rate and review these experiences, which will help others in planning their trips.

Case structure

Introduction

Explaining the challenge and potential solution.

Research & Insights

Collecting data from multiple sources and gathering user feedback.

Data & Audience

Explaining the app benefits, presenting data, clarifying the target audience.

Design

Wireframing, Visual tests, MockUps,
presentation planning.

Conclusion

What my UX muscle gathered after designing the app and what next.

"I love using local guides because they offer a personal touch and insider knowledge. However, finding trustworthy guides can be challenging without reliable reviews."

"I travel few times per a year but next time I hope to be more organised and see more attractions"

Interviews

While traveling, I became interested in this topic and decided to interview 10 travelers (6 men and 4 women, ages 24–34) I met along the way about their experiences.

Learnings

Mapping out ideas and assumptions before touching the UI turned out to be one of the most valuable parts of this project.

Around 150 wireframes later, the interface finally felt clean

and intentional.

The biggest surprise? Framer — using it for the first time added an unexpected learning curve on the presentation side.

There's still plenty to build. Next up: prototyping, animations, and the kind of large-scale testing an app like this really needs.

Learnings

Mapping out ideas and assumptions before touching the UI turned out to be one of the most valuable parts of this project.

Around 150 wireframes later, the interface finally felt clean

and intentional.

The biggest surprise? Framer — using it for the first time added an unexpected learning curve on the presentation side.

There's still plenty to build. Next up: prototyping, animations, and the kind of large-scale testing an app like this really needs.

Newly added

Favourite

Highly recommended

"I often find out about local festivals or unique tours after they’ve ended. Having a centralized app with real-time updates would be incredibly helpful."

Visual experimentations

User Journey Topic: Nathan wants to find unique spots or activities while travelling with limited time.

Why Hide.away

Real Local Experiences

Go beyond the tourist traps! Discover unique spots that show the real side of your destination.

Tailored Rocommendations

No cookie-cutter suggestions. The app learns what you love, helping you find experiences you’ll truly enjoy.

Connect with Local Guides

Get insider tips and personal stories from locals who know the place best.

Support Local

Know that your money is going straight to local guides and businesses, giving back to the community.

Meet New People

Group activities help you connect with other travelers who share your interests.

Trusted reviews

Honest and updated feedback from fellow travelers to help you choose the best experiences.

I conducted several tests, but ultimately decided to continue exploring other visual solutions, as the graphic style didn't blend well with the photographs.

Mockups 01

Mockups 02

Architecture information

Visual explorations

Mockups 01

Challange

Many travelers miss out on authentic local experiences and the true cultural essence of their destination by overlooking attractions. This can lead to a less fulfilling travel experience and a limited understanding of the places they visit.

2024 | UX/UI + Research

Discover unique places and hidden gems with insights from local tour guides. Share your own favorite spots, earn coins, and redeem them for travel discounts.

"I love using local guides because they offer a personal touch and insider knowledge. However, finding trustworthy guides can be challenging without reliable reviews."

Interviews

While traveling, I became interested in this topic and decided to interview 10 travelers (6 men and 4 women, ages 24–34) I met along the way about their experiences.

"I travel few times per a year but next time I hope to be more organised and see more attractions"

Solution

Newly added

Newly added

Favourite

Highly recommended

"I often find out about local festivals or unique tours after they’ve ended. Having a centralized app with real-time updates would be incredibly helpful."

Mapping out ideas and assumptions before touching the UI turned out to be one of the most valuable parts of this project. Around 150 wireframes later, the interface finally felt clean

and intentional.

The biggest surprise? Framer — using it for the first time added an unexpected learning curve on the presentation side.

There's still plenty to build. Next up: prototyping, animations, and the kind of large-scale testing an app like this really needs.

Learnings

Experimentations with graphic style